Robert R. Rowley PS

Attorney at Law


So Why Do We Prefer Doritos To Celery? Taste the Science in Every Bite – WSJ

So Why Do We Prefer Doritos To Celery? Taste the Science in Every Bite – WSJ

So why do we prefer Doritos to celery? The answer, according to the author, is twofold: Our real food has become tasteless, and we’ve mastered making fake food delicious. “The Dorito Effect, very simply, is what happens when food gets blander and flavor technology gets better,” he writes.

Source: Taste the Science in Every Bite – WSJ