Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.
In addition to the long-running morning must-haves like Mike Allen’s political tip sheet Playbook, other topics and approaches are gaining momentum across publishing. Quartz, Atlantic Media’s smart business site, has an increasingly popular daily newsletter. The revamped Newsweek has done well with Today in Tabs, a cheeky look at content that is so bad it’s good. And webby writers including Ann Friedman, Jason Hirschhorn, Alexis Madrigal, Robin Sloan and Maria Popova all put out much-followed newsletters.
Bloomberg, Fast Company, The New York Times, Politico and many other news organizations are finding that they can grab attention — and readers — in the inbox.
via For Email Newsletters, a Death Greatly Exaggerated – NYTimes.com.